Brisbane’s key selling points

Information outlined in the Brisbane Brief showcases the city’s key selling points across five key themes. The document has been designed as a sales pitch tool for industry use to reflect Brisbane's unique and diverse offering as a destination to visit, live, work and invest. 

Downloadable resources 

The Brisbane Content Toolkit offers a suite of Brisbane Brief resources that can be downloaded in English, French, Korean, and Mandarin.

Download here

Alive with opportunity

The city's innovation, industry strengths, next general talent, major and business events economy is driving demand for Brisbane.


Brisbane’s city’s sunny climate, distinct dining, lively precincts, culture and urban adventures, and proximity to world-class attractions and experiences.

Diverse offering

Brisbane is a multicultural city with rich First Nations experiences to a diverse arts, music and dining scene.


Brisbane is the closest capital city to key Asia Pacific markets, with globally competitive logistics strengths and 24/7 operations.

Natural advantage

The city's sustainability credentials,  green spaces and unique connection to nature makes Brisbane, Australia's nature capital. 

Aerial shot of Howard Smith Wharves at sunset.