Brisbane Economic Development Agency (BEDA) is the custodian of the Brisbane brand and is responsible for championing the city as a globally desired destination for business and visitation.
Brisbane brand
BEDA manages the Brisbane destination brand. The destination brand not only elevates Brisbane’s appeal as a business and leisure destination, but taps into everything unique about Brisbane, reflecting the city’s lifestyle, climate, opportunities and people.
BEDA also manages the Brisbane Content Toolkit, a library of free, high-quality destination content, practical tools and educational materials to support businesses to tell Brisbane’s story.
For more on Brisbane’s visual identity and marketing materials, visit the Brisbane Content Toolkit.
Campaigns
BEDA builds Brisbane’s profile as a business and leisure destination, driving demand for the city in domestic and international markets through marketing campaigns, activations and strategic partnerships. Campaigns are supported by high-reaching media investment through to tactical and trade conversion focused activity.
Brisbane Favours the Bold
The campaign, which launched in March 2024, builds on the city’s momentum to intrigue and inspire Australians to visit Brisbane and rediscover the evolving city and all it has to offer.
With a globally acclaimed dining scene, new luxury hotels, riverside galleries and museums, tropical islands, ancient rainforests, and a jam-packed major events calendar, visitors are invited to take the plunge and experience Brisbane in a way they never have before.
The campaign, supported by Tourism and Events Queensland's Contestable Grants Program, will be rolled out through various media platforms and partnerships, including a TV commercial during the AFL opening round, to inspire visitors to explore all that Brisbane has to offer.
Operators can leverage and directly buy into BEDA destination marketing campaigns via the Industry Media Agency for Tourism & Events in Queensland (IMATE). There are various investment packages designed to align with campaign activity. To learn more about IMATE click here or email.
Trade partners:
If you’re not yet contracted to the below trade partners and are interested in finding out more, please find contact details below:
Expedia Group
Accommodation:Please reach out to Brisbane market managers, Alexandra Spee [email protected] and or James Hosking [email protected].
Activities: If you are an activity provider who would like to be included in this campaign, you will need to become a partner with Viator in order to have your listing feed through to Expedia. Please follow these instructions to get listed:
Please complete the following steps to list net-new Suppliers Activities on Expedia Group POSa
- Navigate to https://supplier.viator.com/sign-up-info?m=66028 and review all standard terms & conditions for listing products
- Agree to all terms & conditions outlined by Viator
- Configure products as Instant Confirmation (Free-sell) rather than On-Request
Please note there is a one-off charge of $29USD to load each product onto the Viator platform (standard Viator charge, not a fee from Expedia), which in turn will allow the product to display on Expedia.
Trip Advisor
Tripadvisor Management Center: Quick Start Guide | Tripadvisor Insights
Travello
Please reach out to Destination Manager Lisa Monk [email protected].
Brisbane Brief
The Brisbane Brief highlights Brisbane’s unique strengths, providing local businesses, industry leaders and global partners with a document to showcase the city on international trade missions, investment pitches and more. Developed in consultation with over 150 local industry leaders, the Brisbane Brief is designed to sell the city on a global stage to help attract multi-million-dollar investment, business opportunities and major events to Brisbane.
Enhanced Destination Marketing Program (EDMP)
In 2019, Brisbane Airport Corporation (BAC) and Brisbane Economic Development Agency collaborated to create the Enhanced Destination Marketing Program (EDMP). This program aims to bolster the aviation and tourism sectors by identifying key international priority markets and implementing initiatives to support incoming flight capacity to Brisbane and boost visitor numbers from these markets.
BEDA is currently seeking to appoint full-service third-party representation agencies for a three year period for the following regions, beginning 1 July 2024:
- North America
- Southeast Asia
Be part of Brisbane’s story
For local businesses keen to share exciting news, new product offerings or information on upcoming events, please upload your content via the Visit Brisbane Content Submission form.
To become a BEDA Member, visit our Membership page.