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Destination Marketing

Brisbane Economic Development Agency (BEDA) is the custodian of the Brisbane brand and is responsible for championing the city as a globally desired destination for business and visitation.

Brisbane brand

BEDA manages the Brisbane destination brand. The destination brand not only elevates Brisbane’s appeal as a business and leisure destination, but taps into everything unique about Brisbane, reflecting the city’s lifestyle, climate, opportunities and people.

BEDA also manages the Brisbane Content Toolkit, a library of free, high-quality destination content, practical tools and educational materials to support businesses to tell Brisbane’s story.

For more on Brisbane’s visual identity and marketing materials, visit the Brisbane Content Toolkit.


BEDA builds Brisbane’s profile as a business and leisure destination, driving demand for the city in domestic and international markets through marketing campaigns, activations and strategic partnerships. Campaigns are supported by high-reaching media investment through to tactical and trade conversion focused activity. 

Brisbane Brief

The Brisbane Brief highlights Brisbane’s unique strengths, providing local businesses, industry leaders and global partners with a document to showcase the city on international trade missions, investment pitches and more. Developed in consultation with over 150 local industry leaders, the Brisbane Brief is designed to sell the city on a global stage to help attract multi-million-dollar investment, business opportunities and major events to Brisbane. 

Enhanced Destination Marketing Program (EDMP) 

In 2019, Brisbane Airport Corporation (BAC) and Brisbane Economic Development Agency collaborated to create the Enhanced Destination Marketing Program (EDMP). This program aims to bolster the aviation and tourism sectors by identifying key international priority markets and implementing initiatives to support incoming flight capacity to Brisbane and boost visitor numbers from these markets. 

BEDA is currently seeking to appoint full-service third-party representation agencies for a three year period for the following regions, beginning 1 July 2024: 

  • North America 
  • Southeast Asia 
Find out more

Be part of Brisbane’s story 

For local businesses keen to share exciting news, new product offerings or information on upcoming events, please upload your content via the Visit Brisbane Content Submission form

To become a BEDA Member, visit our Membership page.