Brisbane Economic Development Agency (BEDA) is the custodian of the Brisbane brand and is responsible for championing the city as a globally desired destination for business and visitation. Through strategic destination marketing, BEDA elevates Brisbane’s profile on the national and international stage, highlighting the vibrant lifestyle, thriving business ecosystem, rich cultural landscape, and proximity to world-renowned natural attractions. BEDA delivers integrated marketing campaigns, media partnerships, and content initiatives that position Brisbane as a compelling choice for leisure travellers, business event delegates, and investors alike.
BEDA manages the Brisbane destination brand. The destination brand not only elevates Brisbane’s appeal as a business and leisure destination, but taps into everything unique about Brisbane, reflecting the city’s lifestyle, climate, opportunities and people.
BEDA also manages the Brisbane Content Toolkit, a library of free, high-quality destination content, practical tools and educational materials to support businesses tell Brisbane’s story.
BEDA attracts visitors to the region by profiling uniquely Brisbane experiences and major events through always-on destination marketing and campaigns in domestic and international markets.
BEDA attracts visitors to The City by showcasing the precinct and supporting local business through always-on destination marketing, seasonal campaigns, events and activations.
BEDA drives business activity and investment to the region by showcasing key economic data and highlighting innovative businesses through integrated B2B marketing activities in select domestic and international markets.
BEDA manages the Brisbane Content Toolkit, a library of free, high-quality destination content, practical tools and educational materials to support businesses to tell Brisbane’s story.
Brisbane Brief
The Brisbane Brief highlights Brisbane’s unique strengths, providing local businesses, industry leaders and global partners with a document to showcase the city on international trade missions, investment pitches and more. Developed in consultation with over 150 local industry leaders, the Brisbane Brief is designed to sell the city on a global stage to help attract multi-million-dollar investment, business opportunities and events to Brisbane.
State of the City Report
The State of the City report provides a comprehensive overview of Brisbane’s economic performance, business landscape, and growth opportunities. It highlights key industry trends, investment insights, and success stories that showcase Brisbane’s position as a dynamic and globally competitive city. By leveraging data-driven analysis and case studies, the report offers valuable perspectives for businesses, investors, and policymakers shaping the future of Brisbane’s economy.
Partnership
Partnering with BEDA gives businesses access to exclusive engagement, brand promotion, and tailored support while connecting them with Brisbane’s most influential network. The BEDA Partnership Roadmap offers four flexible options—from a free supporter level to high-level collaboration—allowing partners to engage at a level that suits their goals. To find out more, complete the expression of interest form, here.
The Brisbane Favours The Bold campaign profiles Brisbane through a creative, unapologetic lens, daring audiences to rethink their perceptions of Brisbane and rediscover what the city has to offer.
Brisbane’s Alive with Opportunity campaign profiles Brisbane as a business destination. The campaign positions Brisbane as Australia’s #1 destination for business innovation, growth, expansion, and investment opportunities. It showcases various successful and innovative businesses, from a range of priority sectors, based in Brisbane, and highlights growth economic figures from The State of the City Report.
