Brisbane Economic Development Agency (BEDA) is the Regional Tourism Organisation (RTO) for Brisbane and the five surrounding regions of Redlands, Scenic Rim, Moreton Bay, Logan and Ipswich.
The visitor economy represents one of the most significant growth opportunities for our region over the next decade, with the potential to generate an additional $6.5bn per annum in visitor expenditure by 2031.
BEDA promotes these regions globally and supports the development of tourism products through training and grants to support businesses, creating new jobs and boosting economic growth while providing more for visitors and locals to see and do in the region.
Destination marketing
BEDA is responsible for attracting visitation to the region through domestic and international marketing campaigns, activations and strategic industry partnerships.
As well as attracting visitors to holiday in the region, we also entice them to stay longer and spend more.
BEDA profiles Brisbane’s diverse visitor experiences, new hotel product, vibrant dining and entertainment precincts and the city’s calendar of major events in key interstate and international markets to raise Brisbane’s profile as Queensland’s thriving sub-tropical capital and future host of the 2032 Olympic and Paralympic Games.
Visit Brisbane
BEDA also manages Visit Brisbane, the ultimate visitor’s guide to Brisbane’s major cultural attractions, diverse tourism experiences, world-class arts and entertainment facilities, hotels, restaurants, cafes and bars, and stunning natural surrounds.
To list your business or event on Visit Brisbane and other travel websites including Queensland.com, simply create an account with the Australian Tourism Data Warehouse (ATDW).
For local businesses keen to share exciting news, new product offerings or information on upcoming events, please upload your content via the Visit Brisbane Content Submission form.
City Centre
BEDA is also responsible for driving visitation and spend to Brisbane’s city centre, supporting local retail, accommodation and hospitality businesses through bespoke events, activations and initiatives. Recent BEDA marketing initiatives, including Dine BNE, Christmas in Brisbane and Queen St Mall’s 40th birthday celebrations, have helped to reinvigorate the heart of the city.
Brisbane brand and content toolkit
BEDA is the custodian the Brisbane destination brand, which elevates Brisbane’s appeal as a business and leisure destination and taps into everything unique about the Brisbane region, reflecting the city’s lifestyle, climate, opportunities and people.
BEDA also manages the Brisbane Content Toolkit, a library of free, high-quality destination content, practical tools and educational materials to support Brisbane tourism businesses to promote their offering and showcase Brisbane as a destination
For more on Brisbane’s visual identity and marketing materials, visit the Brisbane Content Toolkit.
Tourism industry training
Tourism is one of Brisbane’s most important industries, with the opportunity for significant growth over the next decade.
As the city’s economic development agency, BEDA supports the development of new tourism products and the growth of the industry through dedicated training programs for local tourism operators.
Our industry training programs are designed to support businesses, create new jobs and boost economic growth while providing more for visitors and locals to see and do in the region.
Find out more about our current and upcoming industry training programs including how apply.
BEDA tourism membership
To become a BEDA Tourism Member, visit our Membership page or get in touch.
