Dignitaries and special guests gathered to celebrate the launch of this immersive For Real Life experience, warmly welcoming visitors to step into the beloved world of Australia’s favourite blue heeler family.

Located at the expansive 4,000sqm custom-built Northshore Pavilion in Brisbane, Queensland, Bluey’s World offers a unique guided experience for families and fans. With innovative set designs, interactive games, and activities for children and adults alike, Bluey’s World has been carefully curated to mirror the spirit of the series, encouraging creative play and connection.

Venture through the Heeler’s living room, the girl’s bedroom, playroom, kitchen, backyard and more in this original guided Bluey experience - with more exciting surprises to discover along the way!

“We’re thrilled to throw open the Heeler’s front door and welcome families to Bluey’s World,” said Kate O’Connor, Director Brands and Licensing, BBC Studios ANZ. “This experience is one-of-a-kind, offering fans a unique way to engage with Bluey in an imaginative, hands-on environment. We hope it will inspire children and parents alike to enjoy moments of play and creativity, just like the Heelers.”

A sneak peek into Bluey’s World:

• Enter Bluey’s house, where you can explore the living room, girls’ bedroom, playroom, kitchen, and have a play in the backyard, complete with a huge poinciana tree.
• Dive into iconic Bluey games like "Keepy Uppy" and “Magic Xylophone”.
• Enjoy some extra fun after the guided tour in an indoor playground inspired by Bluey’s Brisbane neighbourhood.
• Hungry tummies? There are delicious food options for all tastebuds. Be sure to try a Spring Roll from the Golden Crown Takeaway or a Pizza Girl’s pizza.
• Swing by Alfie’s Gift Shop for exclusive Bluey’s World goodies – from toys and clothes to perfect keepsakes.

Andrew Kay, Producer, Bluey’s World said “Bluey’s World is officially open and we’re beyond excited that families and fans can now immerse themselves in the beloved settings, engage in interactive play, and create unforgettable memories together.”

Andrew Powell MP, Queensland’s Minister for Environment and Tourism, and Minister for Science and Innovation said "Bluey's World being staged right here in Brisbane is a match made in heaven. Queensland is Bluey's home for real life, and this one-of-kind immersive experience takes fans right through the Heeler’s front door and into the wonderful, animated world we all know and love but with surprises and delights at every turn.

This event is fantastic and you can feel, see and experience the passion and attention to detail at every turn. We're expecting the economic impact of Bluey's World to be immense, with hundreds of thousands expected to attend and more than $18 million into the local economy - numbers which we know will grow as word spreads of just how special this event really is. We can't wait to welcome you to Bluey's World and Queensland, where there are so many wonderful things to see, do and explore."

Adrian Schrinner, Brisbane Lord Mayor said “Bluey showcases the best of Brisbane and we can’t wait to roll out the blue carpet and share our fantastic lifestyle with the world. The highly-anticipated Bluey’s World experience will bring fans from across the world to Brisbane, creating more to see and do in our city, boosting our economy and supporting local jobs. I encourage fans of the show to come and experience all that the Heeler family’s hometown of Brisbane has to offer – for real life!”

Bluey’s World opened on 7 November 2024, with the official ‘blue carpet’ launch set to take place this evening. Bluey’s World tickets are on sale now for visits through to September 2025. For ticket information and to book visit blueysworld.com.

Bluey’s World is produced by BBC Studios and HVK World, and supported by the Queensland Government through Tourism and Events Queensland, and Brisbane City Council via Brisbane Economic Development Agency.

Be sure to catch the latest Bluey Minisodes coming to ABC iview on Sunday 8 December.