Brisbane Economic Development Agency will support over 40 of the country’s biggest sporting and cultural events of the year, delivering more than $200 million in economic benefit to the city, attracting visitors and supporting thousands of local jobs.
Reflecting the city’s green and gold ambitions, Olympic and Paralympic disciplines feature heavily in the list, with swimming, cycling, golf and BMX racing events set to inspire the stars of the future.
NRL Magic Round Brisbane returns in May 2024, alongside Game One of NRL Women’s State of Origin to be played at Suncorp Stadium for the first time in history, kicking off a four-day festival of footy.
The world-first exclusive Bluey’s World is set to attract visitors from across the globe when it opens at Northshore, Brisbane in August 2024, while headline music heavyweights including Pink, The Jonas Brothers, Blink-182 and Niall Horan, are expected to excite sell-out crowds throughout the year.
Lord Mayor Adrian Schrinner said an impressive line-up of events would boost the city’s economy in 2024, including plenty of free and affordable activities for residents and visitors to see and do.
“More people visiting our city means more support for local businesses and local jobs,” Cr Schrinner said.
“Major events inject millions of dollars into our economy, and we have an incredible line-up of international and homegrown events coming to Brisbane in 2024 that will suit every budget.
“Brisbane has been recognised as one of the world’s best places to visit and it’s only getting better thanks to world-class cultural events and destinations that can be enjoyed by everyone.
“Bluey’s World, NRL Magic Round and our Moretix initiative are just some of the many things that will encourage more people to visit, stay longer and support our city.”
Brisbane’s event organisers, venues, hotels, and tourism operators are also set to benefit from MoreTix, a new initiative which promotes events and experiences across the city to people booking tickets at five of Brisbane’s largest event venues – Brisbane Entertainment Centre, Suncorp Stadium, Queensland Performing Arts Centre, Brisbane Powerhouse and Brisbane Convention and Exhibition Centre.