Following The City’s 2023 brand campaign Meet you at… and to harness the spring/summer retail season, BEDA launched a new brand campaign in 2024, Spring into The City. The campaign was in market throughout September and October to drive awareness of the precinct, showcase its breadth of offer across retail and dining, and most importantly, drive visitation and spend to The City.
Spring into The City was amplified through an integrated media buy with high-impact placements across out of home, YouTube, display, social, search, owned channels, as well as content partnerships with local media publications. In addition, campaign signage was installed throughout the precinct, with a focus on Queen Street Mall, as the key retail precinct within The City.
How to get involved
- Australian Tourism Data Warehouse Listing: The campaign drives a local audience to the Visit Brisbane website, so you are encouraged to review your ATDW listing to ensure all information is up to date and imagery is of high quality.
- ATDW Deal: To further increase your exposure across the Visit Brisbane website and campaign activity, activate an ATDW deal during the campaign period.