Couple dining at Tillerman beside Brisbane River

Enhanced Destination Marketing Program

In 2019, Brisbane Airport Corporation (BAC) and Brisbane Economic Development Agency collaborated to create the Enhanced Destination Marketing Program (EDMP). This program aims to bolster the aviation and tourism sectors by identifying key international priority markets and implementing initiatives to support incoming flight capacity to Brisbane and boost visitor numbers from these markets. 

BEDA is seeking to appoint two full-service third-party representation agencies to deliver integrated market representation services. These agencies will develop and implement multi-faceted destination and airline marketing strategies that will increase awareness of the Brisbane region and drive conversion of passenger and inbound visitation growth. One agency will cover the geographic region of North America, and the second agency will cover Southeast Asia with a potential secondary of market of India. 

The scope of the requirements will include (but is not limited to) delivering strategic airline cooperative marketing, creative travel trade engagement, and distribution and marketing communications including PR planning, advice, and implementation of activities. 

North America 

Agencies wishing to review the ‘North America – Request for Proposal’ can access the RFP document here.

Southeast Asia 

Agencies wishing to review the ‘Southeast Asia – Request for Proposal’ can access the RFP document here.


The following timeline applies to this procurement process, and will be strictly adhered to: 

  • Issue of RFP document: 10 November 2023
  • Closing date for submissions: 12 January 2024
  • Interviews (online or in person): February 2024
  • Estimate appointment date of successful Contractor: April 2024
  • Program commencement date: 1 July 2024 

Agencies wishing to submit a proposal must do so in accordance with the timeline above.


If you have any questions regarding this process, or would like more information, please submit an enquiry here and a member of the BEDA team will respond to you as soon as possible.