Brisbane Economic Development Agency (BEDA) promotes Brisbane as a premier business and investment destination by highlighting the city's competitive strengths through strategic storytelling, compelling business case support, and showcasing the city's economic opportunities and talent. BEDA leverages economic insights and success stories to position Brisbane as an attractive and dynamic place for business and investment.
BEDA’s B2B integrated marketing approach is targeted at decision makers in key domestic markets and is aligned with BEDA’s strategic objectives. Investment attraction campaigns aim to promote the city’s investment opportunities, raise Brisbane’s global profile, and foster sustainable economic growth.
Investment attraction marketing is guided by national brand tracking research, ensuring campaigns are effective and measurable against key brand health metrics. This research provides valuable insights from business decision-makers, offering a deeper understanding of their decision-making processes and perceptions of Brisbane. These findings shape BEDA's B2B marketing strategy, driving increased brand awareness, consideration, and enquiries.
BEDA's investment attraction campaign, Alive with Opportunity, continues to evolve, positioning Brisbane as a leading business destination. The campaign aims to profile Brisbane by showcasing the city’s latest economic strengths, highlighting innovative companies based in the city, and to amplify the city as an ideal location for investment and business growth. A key objective is to engage the target audience with aspirational content, encouraging them to explore how BEDA can support their business expansion efforts.
Always-on key industry marketing
BEDA's investment attraction marketing activity is designed to drive business expansion, attract investment and talent to the Brisbane region. This activity is executed across the Choose Brisbane website and external platforms, including social media, radio, podcasts, digital content, and online display. Integrated campaigns emphasise Brisbane’s economic strengths, as profiled in BEDA’s State of the City Report, showcasing prominent business leaders and spotlighting innovative companies across key growth sectors:
- Health
- Advanced Manufacturing
- Transport & Logistics
- Property & Construction (Building Economy)
- Business Services (Knowledge Economy)
- Tourism & Infrastructure (Experience Economy)
The always-on marketing approach aims to further engage prospective investors and expanding businesses by offering downloadable resources such as Brisbane’s Priority industry sector prospectuses, The Brisbane Brief, and the State of the City Report. These materials provide detailed data on the city's economic growth and opportunities, encouraging engagement with relevant content which highlights Brisbane as a prime destination for business expansion.
