Brisbane has once again proven its credentials as a world-class business events destination with the 2025 Brisbane Truck Show – the largest in its history and the biggest of its kind in the Southern Hemisphere.

As Australia’s epicentre of the heavy vehicle industry, and a national leader in freight and logistics innovation, Brisbane is the natural home for this landmark event. 

Brisbane’s strong Asia-Pacific connectivity drew both domestic and international participants, with the four-day showcase – delivered by Heavy Vehicle Industry Australia (HVIA) – drawing a record-breaking 54,790 attendees, the highest turnout in the event’s history, spanning the Brisbane Convention & Exhibition Centre (BCEC) and the wider Truck Week 25 program.

A citywide celebration 

The event’s impact extended well beyond the exhibition floor, with Truck Week 25 transforming the Brisbane Truck Show into a citywide celebration of Australia’s heavy vehicle industry. Activations across South Bank, TAFE Queensland and the Brisbane Showgrounds engaged the whole community with live entertainment, career showcases, custom and heritage truck displays, and more. 

“It’s a masterclass in how you build a citywide festival from a traditional trade event,” says Lorelle Chittick, General Manager, Events at BEDA. “The way Truck Week activates Brisbane is truly exceptional.” 

Todd Hacking, HVIA’s CEO, agrees: “This is the best show we’ve ever had. Not just in scale, but in how it connected with the city and community. From BCEC to the boxing bouts and truck show ‘n’ shine activations across South Bank, it was an experience that went far beyond business.” 

The week-long program was made possible through the coordinated support of Brisbane Economic Development Agency (BEDA), Brisbane City Council, South Bank Corporation, Tourism and Events Queensland and the Queensland Government.

From the National Show N’ Shine on Little Stanley Street to boxing nights at South Bank Piazza, a family zone at BCEC, and industry showcases at the Showgrounds and Rocklea with free shuttle transport, the city truly came alive. 

“There was a real community buzz,” Hacking says. “Even if people didn’t buy a ticket to the event, they were still engaged – visiting South Bank, seeing the trucks, connecting with the industry.” 

Chittick echoes this sentiment, noting that the citywide activations reflected the true diversity of engagement, from families and students to global industry leaders. 

“This year proved that business events can be inclusive, community-driven and culturally relevant,” she says. 

Seamless city experiences The Truck Show showcased the advantages of Brisbane’s compact, connected city. BCEC sits in the heart of South Bank, a vibrant cultural and lifestyle precinct surrounded by hotels, dining, cultural attractions and public transport options, allowing delegates to move easily between business, networking and leisure. 

“Come with a bold vision,” Chittick says, “Brisbane is the kind of city that embraces big ideas. Whether you’re planning precinct takeovers, immersive public experiences or a program that spans multiple venues, we’ll help you make it happen.”