Business training to see Brisbane shine as global host city

6 JULY 2023

Hundreds of tourism businesses and city volunteers are upskilling now as Brisbane gets ready to welcome droves of international visitors for the FIFA Women’s World Cup 2023™ and in the lead up to the 2032 Games.

The Brisbane Welcomes You program will support local businesses and strengthen Brisbane’s visitor economy by encouraging guests to stay longer and spend more, while building community and industry capacity in the lead up to the Brisbane 2032 Olympic and Paralympic Games.

Lord Mayor Adrian Schrinner said the program, an initiative of Brisbane Economic Development Agency, will help forge a reputation for Brisbane as the world’s leading host destination.

“We want to build on Brisbane’s reputation as one of the most inviting, friendly and inclusive cities in the world by going that extra mile for visitors to our beautiful city,” Cr Schrinner said.

“If a visitor wants to know the best rooftop bar, the easiest way to get to the Mount Coot-tha Summit or find a late-night shopping precinct this new program will equip our ambassadors with all the information to give our guests the best Brisbane experience.

“The program will help build readiness to host guests from around the globe, while supporting local businesses and boosting Brisbane’s $6.9 billion domestic visitor spend.

“It will also create a knowledgeable and passionate cohort of city ambassadors across the tourism and events industry to provide visitors with a personal and immersive connection to Brisbane and our people, culture, experiences and events.

“This program is open to all businesses who play a role in welcoming and hosting guests in Brisbane as well as passionate tourism and events volunteers with a drive to make their mark on the city.”

Nearly 1200 local volunteers will be part of the program’s first year intake, including city volunteers, hotels and tourism operators to deliver an unrivalled guest experience for visitors.

“Brisbane is set to host its biggest international sporting event in 40 years, since the 1982 Commonwealth Games, when the FIFA Women’s World Cup kicks off later this month,” Cr Schrinner said.

“This presents an opportunity to grow our volunteer community and industry capacity as we prepare to welcome the world for the Brisbane 2032 Olympic and Paralympic Games.”

The specialised program covers topics including world-class hosting principles, knowledge of Brisbane’s diverse experiences and tourism products, wayfinding, storytelling, accessibility and sustainability.

Anthony Ryan, CEO of Brisbane Economic Development Agency, said the program would support local industry and accelerate the city’s visitor economy.

“As the Regional Tourism Organisation, it’s important we support industry with the information and tools they need to provide guests with a seamless and positive visitor experience,” Mr Ryan said.

“This program will have a flow on effect that encourages visitors to stay longer, see more, spend more and ultimately return, delivering dividends for our thriving visitor economy.

“As more mega events come to the city and international travellers return, we want to see as many local event volunteers and tourism industry businesses as possible through the program.”

This program is supported by the State Government via Tourism and Events Queensland’s Contestable Grants Program.