From sporting showdowns to arts, music and cultural festivals, Brisbane Economic Development Agency will support more than 30 new and returning events, tipped to inject $150 million into the local economy.
International events including the FIFA Women’s World Cup, Australian PGA Championship and World Science Festival, together with events born and bred in Brisbane including NRL Magic Round, Torian Pro and Brisbane Festival, continue to grow the city’s reputation as a global events destination.
The jam-packed calendar features a range of free and affordable events, from Curiocity Brisbane to BIGSOUND Country, complementing the city’s regular schedule of free events including City Sounds and Gigs and Picnics.
Lord Mayor Adrian Schrinner said major events are a mega driver of economic benefit to Brisbane, encouraging visitors to stay longer and support local business.
“Major events are the perfect excuse to make a weekend out of coming to Brisbane, creating a buzz across the city, filling precincts, hotels and restaurants with tourists and stay-cationers alike,” Cr Schrinner said.
“This year’s jam-packed major events calendar is set to create some serious FOMO for travellers wanting to see the best events in Australia this year.
“Of course, we are most proud to support our Brisbane born and bred events, which continue to grow in popularity with fans from across the country.
“Culture and sport are cornerstones of the community and with the rising cost of living biting, we’re proud that there are plenty of free and affordable events in the mix too to be enjoyed by everyone.
“We are seeing more and more mega events coming to Brisbane and expect that to continue growing in the lead up to the 2032 Olympic and Paralympic Games.”
Brisbane’s action-packed 2023 Major Events Calendar features in the city’s latest destination campaign, asking visitors “It’s all here, why aren’t you?”.
Anthony Ryan, CEO of Brisbane Economic Development Agency, said the campaign will tease travellers by highlighting the exclusive events only on offer in Brisbane.
“This year, Brisbane is showcasing an incredible and exciting line-up of major events that you simply don’t want to miss!” Mr Ryan said
“We saw sell-out crowds last year for many of the city’s major events and expect their popularity to peak again in 2023.
“Attracting a diverse calendar of stellar sporting and cultural major events to the city is a key priority as we prepare for Brisbane’s biggest and greatest global event in nine years.”