BEDA Chief Executive Officer Anthony Ryan said JC’s appointment will be instrumental in building Brisbane’s global profile as a leading entertainment and live music city.

“We are thrilled to welcome JC to BEDA’s Board of Directors,” Mr Ryan said.

“From decades of touring with iconic Brisbane band Powderfinger to creating award-winning venues, JC will bring an incredible depth of industry and business experience, knowledge and passion to the role.

“Brisbane is a city with unstoppable momentum and a thriving arts and night-time economy, and JC will play an important role in supporting our ongoing work to drive sustainable economic growth for the city.”

After spending 20 years touring and recording with iconic Brisbane band Powderfinger, JC has turned his focus to supporting his local city, becoming a key influencer and advocate for Brisbane’s burgeoning arts economy.

“As a local Brisbane boy, it’s an honour to join Brisbane Economic Development Agency, combine my passion for music and play a part in the city as a vibrant, energetic and global destination,” Mr Collins said.

“This is the perfect opportunity to share my knowledge and experience in the live music and arts industries, combined with my passion for Brisbane, to help support sustainable economic growth for the city.

“Brisbane is arguably the best location for live music in Australia and I want to see that recognised nationally and globally, and put Brisbane on the map for our incredible local music, culture and art.”

JC joins BEDA Board members, Gadens Queensland Chairman Paul Spiro, Gallus Partners Managing Director John Shepherd, 4BC Presenter and media personality Sofie Formica and Rowland Group Senior Executive Helen Besley.