Brisbane Economic Development Agency (BEDA) is the official convention bureau for Brisbane, positioning the city as a leading destination for business events and incentives. BEDA works in partnership with industry to achieve this, including with strategic partner Brisbane Convention & Exhibition Centre.
BEDA’s business events marketing activity across paid, owned, earned and partner channels, showcases Brisbane’s world-class venues, vibrant cultural scene and expertise in key industry sectors. The city’s accessibility, innovation, and sustainability credentials are profiled globally to attract impactful and strategic business events that deliver economic and social impact for Brisbane.
Marketing efforts are focused on amplifying Brisbane’s presence at major industry trade shows, showcasing the city’s strengths and opportunities to key decision makers, event planners, and industry stakeholders, helping to drive new leads and reinforce Brisbane’s position as a leading business events destination.
Marketing supports the business development team across national and international bids, ensuring Brisbane’s destination and industry sector strengths are elevated and tailored to client requirements.
Marketing also promotes the Brisbane Event Planner, a digital platform allowing users to browse and shortlist the city's top event suppliers, venues, accommodation providers and services in one place, making event planning seamless. Find out more about becoming a BEDA partner to feature your business on Brisbane Event Planner.