Brisbane’s new destination websites set to drive demand for city

20 APRIL 2023

Brisbane’s outdoor lifestyle, thriving dining and cultural scene and booming economy take centre stage in Brisbane’s new destination websites set to drive record demand for the city globally.

The Brisbane Economic Development Agency’s revamped websites – Visit Brisbane; Choose Brisbane; and Brisbane Economic Development Agency (BEDA)  – showcase the city’s unique experiences and compelling advantages as a world-class destination to visit, live, work and invest. 

Featuring a fresh and contemporary design in Brisbane’s vibrant new destination brand and BEDA’s new-look corporate brand, the websites, powered by the latest technology, are set to build on the success of the previous platforms with updated content, improved navigation and functionality, providing an enhanced and engaging user experience.

Designed to attract interstate and international visitors, Visit Brisbane is an immersive digital experience allowing users to explore activities, accommodation, special deals and events on offer in Brisbane and the surrounding regions.

With Brisbane’s economy forecast to grow to $239 billion by 2041, the Choose Brisbane and BEDA websites position Brisbane as a global hub for business growth, innovation, investment and talent, and a leading destination for major events and world-class business events. 

BEDA has also enhanced its Brisbane Content Toolkit, a free, online resource featuring hero destination imagery and video content, available to industry to support marketing and business development. The content toolkit is accessible via all three websites, along with the Brisbane Brief, a sales tool helping industry pitch Brisbane to the world.

BEDA CEO Anthony Ryan said to capitalise on Brisbane’s growing momentum, it was critical that potential visitors and investors had a bold and engaging introduction to the city.

“Brisbane is a rapidly growing modern city with a unique mix of culture, lifestyle and business that is a massive drawcard for visitors, companies and investors,” Mr Ryan said.

“The new-look websites reflect the incredible opportunity, momentum and vibrancy of Brisbane and will help drive further demand for the city around the world.

“With the eyes of the world on Brisbane in the lead up to the 2032 Olympic and Paralympic Games, it’s vital that we capitalise on the growing global interest in the region.” 

Explore the new websites at Visit Brisbane; Choose Brisbane; and Brisbane Economic Development Agency

BEDA partnered with Aceik and Big Fish TV on user experience functionality and design.

Aerial view